New PDF release: 101 Ways to Promote Your Web Site

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This finished, hands-on, step by step advisor is bound to allure extra capability shoppers to any given web site. With 1000's of confirmed counsel, instruments, and methods, this freshly up to date version presents the most recent internet 2.0 traits and strategies resembling RSS, blogs, podcasting, and cellular advertising and marketing. marketers, company advertising and marketing managers, small enterprise proprietors, specialists, site owners, participants, new media pros, and site designers will locate this guidebook worthwhile for constructing on-line strategies. A own password is usually integrated for getting access to the spouse site, which supplies up to the moment online marketing information and increased info. From optimizing web pages for se's and incorporating dynamite public family members options to offline merchandising and making sure buyer delight, this guide and web site mixed are unbeatable for useful on-line promotional resources.

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Additional info for 101 Ways to Promote Your Web Site

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These are links that don’t go anyWeb site. where and the viewer usually receives a “404—File not Found” error message from the Web server after clicking on a dead link. Ideally you can designate your site map, if you have one, as the default page rather than a “404—File not Found” error message. Verify periodically that all your links are still active. Internet Resources for Chapter 1 I have developed a great library of online resources for you to check out regarding planning your site. com/max in the Resources section, where you can find additional tips, tools, techniques, and resources.

Check to see what meta-tags your competitors have. Not only can you learn from the sites that catch your eye, you can also learn from your competitors’ mistakes. After you have done a thorough job of this market research, you are in a good position to develop a description that is catchy and adequately describes your site. To check your competition’s meta-tags in Microsoft Internet Explorer, you simply go to their site, then click “View” on your menu bar, and select “Source” from the drop-down menu.

Text Notes To convey your intended image, your Web site uses the tone of your text and the design of your graphics. When determining the text content for your site, be mindful of excluding information on your site that is second nature to you but important for your visitors. Review all text content on your site to ensure that you have not omitted anything crucial. Better yet, have your target market review and provide feedback—sometimes you are too close to the forest to see the trees. Keep text brief.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

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