By Andrew Griffiths
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This best-selling textual content continues to be the main complete how-to reference on photo layout and ads for print and interactive media, meant to function a starting place for a photo layout and advertisements layout schooling. thought and purposes are under pressure with an instructive method. recognized for its thorough remedy of concept and significant photo layout functions, this article concentrates at the integration of layout ideas and components, offering enormous quantities of significant examples in their interplay all through.
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Additional resources for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
The layout is what’s critical. The most attention grabbing advertisements tend to have bold headings with lots of white space around them. They are uncluttered, easy to read and the messages are simple. They follow the format of who, what, when and how and they make it easy for the reader to quickly glance at the advertisement and make some kind of decision on the spot. That decision may be to get in the car and rush straight to the business to buy the product or it may be to file the information into the memory banks for later, when the customer wants to purchase a product or service like the one advertised.
Don’t try and cram heaps of information into a small space. Once you have decided on the size you are comfortable with spend time planning a good advertisement. Unfortunately this is the part that is often overlooked. I also believe that it is good to experiment with different sized advertisements. Clearly though you will need to be prepared to have varying results. As mentioned throughout this 24 101 Advertise 29/6/06 1:41 PM Page 25 ADVERTISING IN NEWSPAPERS book, advertising is not an exact science, it is often more important to be persistent rather than academic.
Odds on, they will have caught the attention of other readers as well. Then go back and read every advertisement in the newspaper—from cover to cover. See if you can find some good advertisements that were simply lost because they were too small or in the wrong place within the newspaper. After doing this a couple of times you will soon get a feeling for the types of advertisements that really stand out and, subsequently, those that don’t work. Model your own advertisements accordingly. 25 101 Advertise 29/6/06 1:41 PM Page 26 101 WAYS TO ADVERTISE YOUR BUSINESS 8 You pay for more readers As a general rule the more people that read a newspaper the more it will cost for space.
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising by Andrew Griffiths